Why Nanook?

Planning a perfect vacation can be a frustrating experience, spending numerous hours with online research and in the end we are left with far too many choices. And yet, what do we really know about the quality and responsibility of the local providers? Another approach is to go via middlemen. This will surely fill their pockets, without adding much value to the trip or to the local destinations.

Imagine that you instead talk to a local travel expert, one that really knows the destination, and can offer insider travel advice. A person who love to reveal the local secrets and best experiences based on your personal interests. Someone that can handcraft your whole trip, or find the best available small group tours in the destination? 

We believe that the future of travel is skipping the middlemen and book via handpicked local experts. You deserve to access local prices, and the locals deserve that your money contribute where you travel. We make sure your booking and payment are secure and protected while you deal directly with the local expert that makes sure your trip is just the way you want it.

What is Nanook?

Nanook is a global movement of more than 1700 high quality travel companies committed to sharing amazing experiences and insider knowledge. All partners of Nanook are locally owned and environmentally responsible. By cutting expensive middlemen and establishing direct contact we ensure your visit contributes to the local economy, and that environmental concerns are addressed. We work with the best providers.

For us it all started with running a small adventure company in North-Western Norway (Norwegian Goosebumps). Over the years we have helped thousands of people and hundreds of companies going on trips in the beautiful Norwegian nature. We saw the side effects of the travel industry and realized that our challenges where the same for others.

We decided to start Nanook, dedicated to making travel better. The plan was to focus on the nordics. But this was a global issue could not imagine that it would become a global movement in such short amount of time. Quality does not get out of style, it seems. Together we are changing the travel business in a more sustainable direction. To achieve this we have a triple bottom line for the business. People, planet, profit, in that


Nanook of the North

The Inuit believed that Nanuk, the polar bear, was powerful and mighty, and they thought that he was "almost man". The Inuit hunters would worship this great bear because they believed that he decided if the hunters would be successful.

Nanook of the North: A Story Of Life and Love In the Actual Arctic) is a 1922 American silent documentary film by Robert J. Flaherty. The film has been considered the worlds first feature-length documentary. 

We are inspired by these stories, because our concept is all about getting to know the places you visit in a deeper sense.

Nanook is our name to honor local communities, and to honor the polar bear, symbolizing the strong yet fragile nature. 

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