Why Nanook?

Planning a perfect vacation can be a frustrating experience, spending numerous hours with online research and in the end we are left with far too many choices. Going via middlemen fill their pockets, without adding much value to the trip or to the local destinations. The best is to find local companies, but it can be challenging to get information of their services and their quality.

Imagine that you instead just say what you are looking for and get help from a local expert, one that really knows the destination, and can offer insider travel advice. A person who love to reveal the local secrets and best experiences based on your personal interests. Someone that can handcraft your whole trip, or find the best available small group tours in the destination? 

We believe that the future of travel is skipping the middlemen and book via handpicked local experts. You deserve to access local prices, and the locals deserve that your money contribute where you travel. We make sure your booking and payment are secure and protected and connect you with the right local expert that makes sure your trip is just the way you want it.

What is Nanook?

Nanook is a global movement of nearly 2000 high quality travel companies committed to sharing amazing experiences and insider knowledge. Being a partner of Nanook requires local ownership and responsibility towards nature and local communities. By cutting expensive middlemen and establishing direct contact we ensure your visit contributes to the local economy, and that environmental concerns are addressed.

For us it all started with running a small adventure company in north-western Norway. We saw the side effects of the travel industry and realized that our challenges where the same as for others. We decided to start Nanook, dedicated to making travel better. We could not imagine that it would become a global movement in such a short amount of time. 

Together we are changing the travel business in a more sustainable direction. To achieve this we have a triple bottom line in our business model. People, planet, profit, in that order.

 

Our inspiration - Nanook of the North 

The Inuit believed that Nanuk, the polar bear, was powerful and mighty, and they thought that he was "almost man". The Inuit hunters would worship this great bear because they believed that he decided if the hunters would be successful.

Nanook of the North: A Story Of Life and Love In the Actual Arctic) is a 1922 American silent documentary film by Robert J. Flaherty. The film has been considered the worlds first feature-length documentary. 

We are inspired by these stories, because our concept is all about getting to know the places you visit in a deeper sense.

Nanook is our name to honor local communities, and to honor the polar bear, symbolizing the strong yet fragile nature. 

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